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Top 5 Modeling Agencies In London

202 Comments - By Vesper Black

The best London modeling agencies are also some of the finest modeling agencies in the world.

Top London modeling agencies share several common traits that has earned them recognition across Europe and around the world. Not only do they nurture talent, but they give aspiring models the edge they need to succeed in a highly competitive industry.


Today, many of the top London modeling agencies seek a variety of talent in terms of height, weight and overall appearance. Many of these top agencies know what qualities make a good model and how to make the most of the characteristics that make each model unique.

1. Models 1

Considered by many industry insiders to be the best modeling agency in London, Models 1 was founded in 1968 with only three models booked. Models 1, considered the British Elite Model Management, works with over a thousand different clients to showcase its talent for top designers ranging from Gucci and Next to Top Shop and Calvin Klein.

Many Models 1 clients also participate in highly visible PR campaigns, music videos, promos, MTV and BBC programs and high profile advertising campaigns. Famous clients include:

  • Twiggy
  • Jerry Hall
  • Cindy Crawford
  • Naomi Campbell
  • Kate Moss

2. BMA

BMA is a contender for the best modeling agency in London with over 2,000 models on its roster. BMA Modeling Agency started in 1983 with five models while operating out of a tiny house outside London.

BMA set a new standard for London modeling agencies by representing a more diverse selection of models ranging from children and traditional male and female models to grandparents and expectant mothers. BMA became the first London-based agency to book models representing all age groups, nationalities and ethnic backgrounds.

BMA provides talent for many top fashion lines, advertising campaigns, magazines and online campaigns. Top BMA models include:

  • Cassandra
  • Ellie
  • Melissa
  • David Doma
  • Hannah

3. Storm

Considered among the top London modeling agencies, Storm operates four divisions: men, women, new faces and special bookings. The London-based agency was founded by Sarah Doukas in 1987. Doukas started the agency from her home in a partnership with billionaire Richard Branson. Doukas also owns a controlling interest in 19 Entertainment, the company behind the popular Idol franchise.

Many of Storm’s models are featured in major advertising campaigns, top-selling magazines and other high profile campaigns. Storm models are often featured at some of Europe’s most prominent fashion shows throughout the year. Popular Storm models include:

  • Coco Rocha
  • Jourdan Dunn
  • Marcus Schenkenberg
  • Eva Riccobono
  • Josie Maran

4. Oxygen Models

Oxygen Models are one of London’s high end boutique agencies. They are known for their family feel and personal approach to every model on their books which means they build both strong relationships with their models and clients.

Models at Oxygen are considered to be some of the best in the industry, due to their close knit relationships with one another. Oxygen was setup up in October 2000 and have been growing a strong reputation for the past 10 years. Based in Chelsea, they are in the heart of London.

A few noticeable faces include:

  • Arielna (Dirty Sexy Things)

5. Premier

Premier, recently featured in the documentary “The Model Agency,” runs four divisions: men, women, special bookings and future faces. Each division includes booking agents devoted to specific aspects of the industry.

These include: catwalk, special bookings, campaigns, commercial and editorial. Premier has earned a reputation as the best modeling agency in London, according to some client assessments. Well-known Premier clients range from Giorgio Armani, Gucci and Calvin Klein to Fendi, Louis Vuitton and Alexander McQueen.

Premier was founded by Carole White, a former model, and her brother, Chris Owen, in the early 1980s. The agency has developed a reputation for discovering and nurturing new talent and helping to create household names.

Some noteworthy Premier discoveries include: Naomi Campbell, Karen Mulder, Claudia Schiffer and Linda Evangelista. Top models on Premier’s current roster include:

  • Tony Ward
  • Darla Baker
  • Elysee Rossignol
  • Celia Becker
  • Aleksandra Tsyganenko

So there you have it. The top modeling agencies in London.

What do you think is the best modeling agency in London?

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202 Comments so far
  1. Gem

    Wow I wish Id of seen this site before doing anything. I called a few agencies seemed like scamsters then spoke with Apple Models couldnt be nicer, same as above went for a shoot with Metro photography then a discussion with an assessor who had only good things to say. We didnt take the portfolio then and there, we wne home and discussed with our son etc and went back 2 day slater. But yes we paid £1500 :-( yes he has a portfolio now and a Z card and a webfolio but seems we were totally mugged off as told they would then speak with Apple models give them feedback and then link us to the relevant agencies for my son. It took me 2 weeks of emails and calls before someone at Apple finally sent me the information as promised but to be hones the list of agencies they sent me were not that great it seems only 2-3 were reputable as a couple that have replied want admin fees and signing fees if they accept you. so I went on the AMA website and emailed agencies directly myself I this is literally all very recent so we are awaiting replies etc. Be careful people It is only through doing a lot of googling and research myself that we have found out just how much scamming goes on. One agency replied to me stating they were to far away to take on my son but categorically said to steer clear of Apple models.

    Tuesday 8th September 2015, 4:11 pm Reply
  2. Shilpa Shirodkar

    Great List.

    Wednesday 2nd November 2016, 10:02 am Reply
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