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11 Most Popular Acting Agencies In London

349 Comments - By Vesper Black

Acting agencies play an important role in helping both actors and actresses further their career, by finding and placing them in suitable acting roles. These roles can be in all areas of TV genres.


Without the right agency behind you, it’s going to be incredibly difficult to break into the world of acting and land a serious job.

Here’s a rundown of the most popular acting agencies in London.

The Difference Between Managers and Agents

Talent managers act as personal mentors, dedicated to guiding an actor’s career. They handle business affairs and the broad strategy for career development. Managers might arrange auditions, but this does not constitute their primary focus.

Instead, managers provide public relations services, plan interviews, and promote careers in many ways. Most actors hire managers only after achieving some level of success. Actors with managers still require the services of competent agency representation; people can take that information from someone who has learned the pitfalls from personal experience.

Benefits of Agency Representation

An agent brings a second pair of eyes and ears to the competitive world of acting. Choosing which auditions to attend and knowing a director’s preferences can substantially increase the chances of landing good roles.

I find that researching the directors often requires more investigation than preparing for audition. Agents keep informed about everything in the industry, making auditioning chores much easier. Agency representation provides the following benefits.

  • Agents act on behalf of the clients they handle.
  • An agent can book an assignment.
  • Agents negotiate contracts, handling business matters.
  • Agents collect and remit money efficiently because their own payment depends on their success.

Independent Talent Group Limited and William Morris enjoy reputations as the top agencies.

Independent Talent Group

Independent Talent Group began as a modelling agency and quickly expanded to include actors, writers, directors, and producers. The agency provides the best-connected representation throughout Europe for the arts, but their exclusive status demands fairly impressive credentials to qualify.

Currently, they have no unsolicited vacancies (though I am quite sure they would consider red-hot actors), although they will accept CVs for future reference. Celebrity clients include hundreds of influential actors, directors, and media darlings, such as Orlando Bloom, Steven Elder, Rachel Weisz, Thandie Newton, Daniel Craig, and Jonathan Glazer.

William Morris

The William Morris Agency certainly ranks as one of the most popular acting agencies in London, and the company represents all areas of entertainment, including voiceovers, film, television, publishing, commercials, and theatre. Founded in 1898, the agency has represented such legends as Burns & Allen, Milton Berle, Elvis Presley, Marilyn Monroe, and Mae West.

The organisation has global reach and can find clients work internationally. A-list stars and celebrities use the company’s experienced agents and industry expertise to advance their careers. Current celebrity clients include Hugh Jackman, Steve Martin, the Rolling Stones, Queen Latifah, Kanye West, and Chad Lowe.

Although Wiliam Morris are predominantly a US based agent they do in fact have a UK office which is why they made the list.

I believe that mid-level guys offer established actors good representation for career growth. The better agencies include the following firms:

Conway Van Gelder

Located in the heart of Soho, Conway Van Gelder offers substantial representation for radio, theatre, film, and television actors. Celebrity clients include Tom Riley, Aisling Loftus, Lee Ingleby, and Jack O’Connell. A strong international presence affords worldwide opportunities.

Ken McCreddie

Ken McCreddie provides international links for career advancement and offers suitable representation for actors and directors in voiceovers, film, theatre and other industry areas. A convenient voiceover search tool provides convenient online searches for suitable projects.

Celebrity clients include Emily blunt, Joseph Fiennes, Anna Friel, Anthony Howell, Idris Elba, Tim Curry, Jeremy Irons, Neve Campbell, Helen Mirren, and the late Sir Nigel Hawthorne.

United Agents

United Agents ranks as one of Europe’s leading talent agencies for actors, authors, composers, designers, playwrights and other entertainment professionals. The agency offers competent representation for established and emerging artists.

Celebrity clients include Kate Winslet, Alan Bennett, Dawn French, Ricky Gervais, Ewan McGregor, Sienna Miller, Tom Stoppard, Keira Knightley, and Julian Barnes.

Artist Rights Group (ARG)

Artist Rights Group has distinguished itself by providing superior contract terms for clients. The agency’s focus concentrates on locating quality work that allows actors creative growth and career development. Clients include Anton Du Beke, Dr Linda Papadopoulos, Karen Williams, Daniel Radcliffe, Justin Bieber, Emma Watson, Tom Felton, Robert Jarvis, Devon Murray, Josh Herdman, and Charles Hughes.

Hamilton Hoddel

The Hamilton Hoddel agency primarily represents actors, which I think gives them an edge, since their work is rather exclusive. The agency accepts written submissions with a photo and CV.

Prospective clients should include a DVD or VHS of a performance. Celebrity clients include Ben Aldridge, Daniel Evans, America Ferrera, Robert Carlyle, Nick Barber, Linzey Cocker, Franz Drameh, Pam Ferris, Michael C Hall, Rupert Grint, Jack Parris, Lucy Russell, Diana Weston, and many others.

Many colleagues have mentioned that Louise Donald is an excellent agent and one to watch. I also heard HH mentioned on a several occasions in the USA. On a recent trip to LA one top casting agent said ‘ these guys are the best to deal with, if only all Brit agencies were like them’.

Other agencies

The best London acting agencies include boutique firms that find faces and roles for multiple exposures. I have found that these agencies often take greater time and care with their clients. The four best London acting agencies for rising stars include the following firms.

  • Hattan McEwan – Clients include Judith Amsenga, Sophie Bould, Kathy Burke, Beth Cordingly, Adeel Akhtar, Joseph Alessi, Vlach Ashton, and Ben Dewery.
  • The BWH Agency Ltd – Clients include Barry Sloane, Billy Matthews, Dean Chisnall, Jennifer Aries, Martha Barnett, Mamie Baxter, and Elspeth Brodie.
  • Bloomsfields Management – Clients include TJ Ramini, Alan Dale, Luke Perry, Peter Basham, Toby Wharton, Emily Tierney, and Rachel Shenton.
  • Narrow Road Management – Actors represented by the agency include Wendy Patterson, Adam Keast, Sue Devaney, Rachel Priest, Kurtis Stacey, Emma Rydal, and Val Tagger.

Have you had any experience with these agencies?


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349 Comments so far
  1. Selena

    Hi, I’m 14 years old and I wanna be a model, so I found this advert on gumtree and emailed them, soon after that I went to an interview with them, they were called Fusion management or Fusion fame (I’m not sure but it’s the same agency) and they want me to pay £100 for a website, is it a scam? Should I pay them?
    Thanks x

    Sunday 26th April 2015, 11:15 am Reply
    • a.b

      Fusion is just not great. never pay upfront. I have been with fusion , never got any castings from them and had to pay 100.00 which now I realise was utter waste of time and money. In not so many words, they are useless.

      Saturday 6th June 2015, 5:01 pm Reply
      • aditi

        Fusion is a rip off. I paid 100.00 and never hear back from them ever. For days my profile was not even active and when they managed to do activate it, comes a huge and famous silence. Never got any casting call.

        Thursday 27th August 2015, 12:38 pm
    • paula

      I have joined this agency also about 6months ago and have had castings and one job so far. I did research and they are not a scam.

      Tuesday 9th June 2015, 1:52 pm Reply
    • Robin Tudge

      Scam. Gumtree? Nah.

      Wednesday 17th June 2015, 10:42 am Reply
    • Judy

      Do not pay, they take money from many people everyday. They will accept anyone that’s willing to pay regardless. I know this for a fact.
      Remember the name guys FUSION MANAGEMENT AVOID!!!!

      Saturday 20th June 2015, 5:10 pm Reply
    • Christina

      stay away! it is a scam! :)

      Wednesday 24th June 2015, 12:06 pm Reply
    • Nikkiita

      Hi HUn
      I signed with Fusion and they did not charge me – they have also not got me ANY work and ive been with them over two years. They are not the most influential agents going. If you want to be a model please look elsewhere for a more well established agent or representative. At 14 years old you have to be exceptionally careful as it is very easy to get pulled into something that might risk your safety. DO NOT EVER look for agents on sites like gumtree – you are lucky you got an actual agent on there, it could have been so much worse! please try and get some support from someone already in the professional modelling industry so that they can guide you to the right agent and the safety methods of getting experience! xx

      Tuesday 11th August 2015, 7:28 am Reply
  2. Anonymous

    Hi there. Firstly, thank you VB, this has been a useful thread. Secondly, please could those ‘in the know’ tell me which agent they would pick from the following and why? Thanks in advance!

    Michelle Braidman
    Grantham Hazeldine
    Burnett Crowther

    Thanks all.

    Monday 4th May 2015, 9:58 pm Reply
  3. Barney


    I am a 25 year old man from Athens, Greece. I have a Bachelors Degree in a Business related field, and experience in marketing, project management, and sales.

    Since I was a little child, I was dreaming to work as an agent for the enterteinment industry (since I am a huge fan of films and music) but my country dont have strong entertainment industry, and the term “talent agent” doesn’t exists.

    I would like to ask you, as you see my background and my working and study profile, what would you suggest to me in order to start working (as mailroom/assistant) in one Talent agency ?

    Am I too old and the opportunity is lost ?
    Do I need a Master in order to achieve an entry level position ?
    Do I have a shot for an interview ?

    Hope to answear because it is a huge concern for me and I would like to know a native’s opinion with experience in entertainment.

    Kind Regards,


    Monday 18th May 2015, 9:08 pm Reply
    • Sasha

      You are never too old to follow your dream. Go for it!

      Saturday 15th August 2015, 8:44 pm Reply
  4. paula

    I also joined this agency about 6 months ago, I have had castings and one job. I did research and they are not a scam.

    Tuesday 9th June 2015, 1:54 pm Reply
  5. RR

    Fusion is honestly a scam. They promise people work, and a career in either Acting or Dance tell you a bull shit story about what they do, sell you the package for 100 pounds and never get in contact with you unless your on spotlight. Even when you are on spotlight, they still do not help but will take all credit if you get booked with a job. They are not real and will be found out, All they are interested is money, the “agents” working there are not even “agents” they are rude girls who make people feel like shit. They have only been running for 1 year not 5, the picture on google is not what the office actually looks like. Please I urge EVERYONE who gets contacted by them or wants to start their dream job, this is not it. its time wasting and lies. FUSION IS A SCAM WITH A GOOD SELLERS MAKING UP STORIES TO GET YOUR MONEY! DO NOT COME HERE OR BE SIGNED TO THEM!!

    Tuesday 7th July 2015, 9:11 pm Reply
  6. RR

    Fusion is honestly a scam. They promise people work, and a career in either Acting or Dance tell you a bull shit story about what they do, sell you the package for 100 pounds and never get in contact with you unless your on spotlight. Even when you are on spotlight, they still do not help but will take all credit if you get booked with a job. All they are interested is money, the “agents” working there are not even “agents” they are rude girls who make people feel like shit. They have only been running for 1 year not 5, the picture on google is not what the office actually looks like. Please I urge EVERYONE who gets contacted by them or wants to start their dream job, this is not it. its time wasting and lies. FUSION IS A SCAM WITH A GOOD SELLERS MAKING UP STORIES TO GET YOUR MONEY! DO NOT COME HERE OR BE SIGNED TO THEM!!

    Tuesday 7th July 2015, 9:12 pm Reply
  7. Ella

    hey …. im 14 thinking of the best way to get into the entertainment business I really have no clue.. and finding a suitable agency with some non paid/paid work is becoming a challenge.
    any helpful attributes would help with my constant quest to do what I love.

    Thursday 6th August 2015, 11:07 pm Reply
  8. Jamila

    hey I’m 16 years old. I live in London and I want to be an actress. I’ve signed up to websites like to be seen, fame street and others to see if I can get some free auditions and stuff because I don’t want to be paying every month and I’m not even sure I’ll get a part for anything. I’ve been on them a while I’ve applied for one free auditions but still nothing. So I just decided to try and look for an agent to help me instead. Any good agents for a begginer like me?? Anyone please let me know.

    Friday 7th August 2015, 7:04 pm Reply
  9. dee

    I agree with the above comments I am 52 years old and have been told there is a market for mature models and extras. Fusion Management was recommended to me and I sent a picture, they in turned contacted me and arranged an interview. I arrived at the location and called to confirm their address however I was met with a rude arrogant young lady who started to shout at me telling me that I should have been at the office already which was not the case. by the threads on this site I had a lucky escape a well establish agency would not conduct themselves in such a manner

    Thursday 27th August 2015, 10:29 pm Reply
    • Edith

      I think it is NEVER too late. We are having two of Hollywood’s biggest coaches coming for a workshop in London on 13-15 November. If you are interested, do join us! whoisactingnow .com !

      Monday 7th September 2015, 7:24 pm Reply
  10. dee

    Any suggestions on modeling or acting agencies for the older women

    Thursday 27th August 2015, 10:30 pm Reply
  11. dee

    good luck to all

    Thursday 27th August 2015, 10:31 pm Reply
  12. JS

    We are new to acting and my daughter has just been offered a place with 1st Talent. They are charging £159 for a one off administration fee and then £129 for spotlight. (£95 plus £34 admin fee). Does anybody know anything about this agency? They also charge you 25 % commission for any jobs (even if you organize them yourself) and you have to give them 6 months notice. As mentioned above, I am new to anything to do with acting and just want to make sure it is legitimate. If anybody knows of a reputable agent who is taking on members that would really be appreciate. In addition to acting which she absolutely loves, my daughter is very photogenic and has got exceptionally long eyelashes. It has been suggested that she does “eyelash” photograph but where do I start – any ideas?

    Sunday 13th September 2015, 8:44 pm Reply
    • Judy

      you shouldn’t have to pay any upfront fees if they are a reputable agent. You do have to pay a fee for spotlight which was £95 when I last updated my daughters. Your better doing it yourself as sounds like there making £34 for them to do it for you. There are a lot of agents just out to make a quick buck and will take on anyone willing to pay. They then advise you to have a shoot done with a photographer they may know. Even the photographers are in on it to make a buck. You need about 5 high resolution shots to start for a portfolio and not even anything over the top. Acting head shot, full body, etc. most agents will take a percentage of any work completed from 15% upwards depends on the agent. Also some agents ask that they are your sole agent which means if you do work for another agent you will then have to also give a percentage to your sole agent. There are agents that do not require this.
      I’m not sure of what category your daughter would fall into as there are many so not sure if the agents I know of that are not in it for upfront fees would be any good to you but worth a try.
      Most you can contact by email but make sure you have a few good pictures to send when applying as you will need them.
      Tell me the age of your daughter so I can send you a couple of agents I am using, always getting castings through and never paid upfront fee.
      I have only ever paid for a few pictures to get her started, updated them regular and built a portfolio of work completed.

      Monday 28th September 2015, 11:32 pm Reply
  13. Judy

    Hi JS
    If you read the FAQ on there website it does state that they do not charge administration or joining fee. It will also tell you about the sole agent that I spoke s out in my last message.
    Hope it helps

    Monday 28th September 2015, 11:52 pm Reply
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