My London Fashion Week Round Up 2012
From eye bags to goody bags and front rows to bruised toes I bring you a little (round up of) and behind the scenes insight into London Fashion Week – A/W 2012.
One of my pre-fashion week highlights has to be Vogues fashion night out which saw the streets of Mayfair awash with models, music, champagne, late night store openings, goody bags, taxis emblazoned with Dior logos and some of our very own Oxygen models jogging the streets for Lucas Hugh in conjunction with Browns on South Molton St.
The two weeks preceding London fashion week are just as stressful for model agents as London fashion week itself.
Before the girls end up strutting down the catwalks showing off the next seasons weird and wonderful collections there is a host of grueling preparation for the girls and their agents.
We must have endless cards printed for the girls to take to the numerous castings that they will attend. (There is one casting alone which requires the girls to take over 25 cards each and often walk as many times for each designer.) We must print, address, stamp and send show packs containing the cards of all available models to each and every designer!
The girls must also endure hours of walk training. We have our very own answer to Miss J Alexander – Aka B. To put the girls through their paces and perfect those sometimes wobbly walks!
After the many castings, long queues and many inevitable rejections, the lucky girls that find themselves optioned or confirmed for any of the shows must then attend recalls and fittings too. (This leaves nothing on the final show day to chance.)
Instead of catwalk shows, some designers choose to show off their new collections with a presentation. The St. Martins Lane hotel saw my favourite presentation / Francessca Marotta unveil her intricately designed pieces complete with 7″ inch heels to accompany each and every piece.
For something a little different, On the final day of London fashion week designer KTZ chose to open his show at Somerset House to the booming beats of (the Chemical Brothers – it began in Africa ka ka ka!)
In the front row was the plastic figure of the ever recognisable Pandamonia.
As if the models and agents don’t feel tired and jaded enough – often rushing from one show to the next, then come the after parties and which to attend.
Lydia is the head booker on the women’s board at one of London’s leading boutique modelling agencies. With her insight into the fashion industry, Lydia brings a fresh and unique approach to fashion at Vesper Black and how the industry finds new talent.
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